co-green

2014


People waste around the world with little awareness of the quantity and the rate at which they do so. As individuals become more aware of their lifestyles, they are more amenable to change.
Co green, a concept mobile app, enables users to see recycling possibilities. A couple of screen taps can get the user to the nearest disposal facility, tell the user how they're doing relative to neighbors near and far, and set personal recycling goals at the user's pace.
By supplying context I aim to facilitate greener initiative amongst the eco-minded. My belief was rooted in that fact that by illustrating waste and comparing wasteful habits locally and internationally, behavioral change can occur.

15 interviews helped generate user and task flows and served as the basis for two persona archetypes