Aml!fy
public art campaign for social justice
AMPL!FY is a public art initiative pairing ten artists with non-profit organizations working on the front lines of social justice. As part of AMPL!FY’s design team, I worked with AIGA medalist Mark Randall on the initiative’s graphic assets. I also designed and developed the AMPL!FY website. Over the course of 18 months, the project included two public art installations, a series of youth workshops, an exhibition at Museum of Arts and Design (MAD) and special events.
- UX & UI
- branding
- HTML CSS & JS
- exhibition
The AMPL!FY brand
When creating AML!FY, we chose a strong identity that can carry itself through digital and physical environments while evoking a consistent response.
Streetscape exhibition
A central aspect of AMPL!FY was a streetscape exhibition. Nested in two-sided vitrines, the initiative sought to draw in passersby with a prominent artwork on one side. On the other side, we featured information about the contributing artist, the issue the artwork aimed to address and a prompt to get involved.
Website
I built the website by creating a custom Jekyll theme using HTML, CSS, and Javascript. For a CMS, I integrated CloudCannon enabling the rest of the team to edit content independently.
