Amplify initiative
A public art initiative pairing 10 artists with social justice non-profits. I designed and built the Amplify website and developed the campaign brand alongside AIGA medalist Mark Randall. Over 18 months, the project produced two installations, community programming, and an exhibition.
exhibited at the Museum of Arts and Design (MAD)
- UX & UI
- branding
- HTML CSS & JS
- exhibition
The Amplify brand
When creating Amplify, we chose a strong identity that can carry itself through digital and physical environments while evoking a consistent response.
Streetscape exhibition
A central aspect of Amplify was a streetscape exhibition. Nested in two-sided vitrines, the initiative sought to draw in passersby with a prominent artwork on one side. On the other side, we featured information about the contributing artist, the issue the artwork aimed to address and a prompt to get involved.
Website
I built the website by creating a custom Jekyll theme using HTML, CSS, and Javascript. For a CMS, I integrated CloudCannon, enabling the rest of the team to edit content independently.
