AI insurance product
Founding member of a six-person innovation lab at a Fortune 500 company. We shipped Putty: insurance for handymen, by the project instead of the year. I worked the full lifecycle, from ideation to front-end and NLP underwriting prototypes.
0-1 shipped product in a year
- UX & UI
- design system
- research
- NLP
Final UI
Putty was originally designed as a native app before we pivoted to a responsive website. I led visual design and handoff, delivering prototyped interactions (Greensock, CSS, After Effects), wireframes, site maps, and accessibility reviews.
Med-Fi screens
I led four medium fidelity sprints for Putty. Medium fidelity prototypes were used to assess the information architecture, user flow, and basic functionality at a lower level of design effort.
Design system
One of my primary responsibilities was to evolve the design system to meet changing business needs. Within a year, Putty grew from a splash site to a direct-to-consumer web app.
Marketing content
Leveraging my skills in digital fabrication, I created a physical Putty logo using a laser cutter. Working with a lab mate, I composed a series of vignettes featuring the logo for Putty’s launch.
NLP prototypes
Using IBM Watson, I built NLP prototypes pairing underwriting factors with a chat flow, training a model on hundreds of user utterances to 91% accuracy. Webhooks let the flow adapt in real time. The whole approach took under a week, so we could test fast.
Discovery phase
My contribution to the early stage design efforts included leading interviews, synthesizing findings, and generating drawings to be used as conversation starters as well as in low-fidelity exercises.
