Putty
on-demand insurance by The Hartford
The Hartford Innovation Lab was founded in 2018 with the goal of bringing human-centered design to product development. The Lab’s first product, Putty, offered handymen the option of buying insurance for short projects as an alternative to traditional yearly coverage. As a founding member of the lab my responsibilities spanned the whole product lifecycle, from ideation to occasional front-end development.
- UX & UI
- design system
- research
- NLP
Final UI
I led the visual design and hand off efforts. My deliverables included prototyped interactions (Greensock, CSS, After Effects), wireframes, site maps, and accessibility reviews.
Med-Fi screens
I led four medium fidelity sprints for Putty. Medium fidelity prototypes were used to assess the information architecture, user flow, and basic functionality at a lower level of design effort.
Design system
One of my primary responsibilities was to evolve the design system to meet changing business needs. Within the course of a year Putty, grew from a splash site to a direct-to-consumer web app.
Marketing content
Leveraging my skills in digital fabrication, I created a physical Putty logo using a laser cutter. Working with a lab mate, I composed a series of vignettes featuring the logo for Putty’s launch.
NLP prototypes
Using IBM Watson, I created several Natural Language Processing (NLP) prototypes that paired underwriting factors with a chat flow. I did this by training a model on hundreds of user utterances. By triggering webhooks I was able to adapt to the conversation flow in real time. My approach was fast (completed in less than a week) and gave us the option of testing quickly.
Discovery phase
My contribution to the early stage design efforts included leading interviews, synthesizing findings, and generating drawings to be used as conversation starters as well as in low-fidelity exercises.
