Putty
on-demand insurance by The Hartford
The Hartford Innovation Lab was founded in 2018 with the goal of bringing human-centered design to product development. The Lab’s first product, Putty, offered handymen the option of buying insurance for short projects as an alternative to traditional yearly coverage. As a founding member of the lab my responsibilities spanned the whole product lifecycle, from ideation to occasional front-end development.
- UX & UI
- design system
- research
- NLP
![desktop and mobile mockup](https://geletina-images.s3.amazonaws.com/portfolio/putty-title-lg.png)
Final UI
I led the visual design and hand off efforts. My deliverables included prototyped interactions (Greensock, CSS, After Effects), wireframes, site maps, and accessibility reviews.
![A close up of a card UI element](https://geletina-images.s3.amazonaws.com/portfolio/putty-ui-element-md.png)
![mockup of two phones in perspective](https://geletina-images.s3.amazonaws.com/portfolio/putty-perspective-lg.png)
Med-Fi screens
I led four medium fidelity sprints for Putty. Medium fidelity prototypes were used to assess the information architecture, user flow, and basic functionality at a lower level of design effort.
![a sea of isometric mockups](https://geletina-images.s3.amazonaws.com/portfolio/putty-medfi-lg.png)
Design system
One of my primary responsibilities was to evolve the design system to meet changing business needs. Within the course of a year Putty, grew from a splash site to a direct-to-consumer web app.
![atomic design library components](https://geletina-images.s3.amazonaws.com/portfolio/putty-design-system-lg.png)
Marketing content
Leveraging my skills in digital fabrication, I created a physical Putty logo using a laser cutter. Working with a lab mate, I composed a series of vignettes featuring the logo for Putty’s launch.
![closeup of floorboards](https://geletina-images.s3.amazonaws.com/portfolio/putty-marketing-01-sm.jpg)
![shoes beside an orange traffic cone](https://geletina-images.s3.amazonaws.com/portfolio/putty-marketing-03-sm.jpg)
![the putty sign is held in place by a vice with a dremel in the background](https://geletina-images.s3.amazonaws.com/portfolio/putty-marketing-02-sm.jpg)
![tiles colored different shades of grey](https://geletina-images.s3.amazonaws.com/portfolio/putty-marketing-04-sm.jpg)
NLP prototypes
Using IBM Watson, I created several Natural Language Processing (NLP) prototypes that paired underwriting factors with a chat flow. I did this by training a model on hundreds of user utterances. By triggering webhooks I was able to adapt to the conversation flow in real time. My approach was fast (completed in less than a week) and gave us the option of testing quickly.
![watson diagram](https://geletina-images.s3.amazonaws.com/portfolio/putty-watson-lg.png)
Discovery phase
My contribution to the early stage design efforts included leading interviews, synthesizing findings, and generating drawings to be used as conversation starters as well as in low-fidelity exercises.
![lo-fi collage](https://geletina-images.s3.amazonaws.com/portfolio/putty-lofi-01-md.png)
![in-person interview](https://geletina-images.s3.amazonaws.com/portfolio/putty-lofi-02-md.jpg)
![zoom interview](https://geletina-images.s3.amazonaws.com/portfolio/putty-lofi-03-md.jpg)